{"id":17948,"date":"2015-02-10T15:06:57","date_gmt":"2015-02-10T20:06:57","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=17948"},"modified":"2015-02-10T15:06:57","modified_gmt":"2015-02-10T20:06:57","slug":"grilled-cheese-truck-worth-millions","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/","title":{"rendered":"A Grilled Cheese Truck Worth Millions"},"content":{"rendered":"

Your smile may be worth a million dollars, but Grilled Cheese Truck Inc.<\/a> has just been valued at $108 million.<\/p>\n

The company announced to shareholders on January 28th<\/a> that its common stock was now available for trading on the OTCQX marketplace. As the newly appointed CEO of The Grilled Cheese Truck Inc., Al Hodges, notes, “We are pleased to commence the trading of our common stock on the OTCQX as a crucial step in the progression of our business model.” Well, he sure has brought the company into a different arena. Food trucks everywhere are probably scratching their heads and asking, “Wait\u2026 we could do<\/em> that?” If this isn’t proof of how fast our modern marketplace is changing, I don’t know what is.<\/p>\n

The Ft. Lauderdale, Fla., based company opened with 18 million shares valued at $6 each, which brings the value of the company to roughly $108 million. This is pretty startling considering the company only has food trucks running primarily on the West Coast, operating in Los Angeles, Santa Barbara, Orange County, and Phoenix. However, the food truck shows phenomenal sales potential. In the third quarter of 2014, it had sales of almost $1 million. But investors will have to keep their eye on loss because although the company has assets of $1 million, it has liabilities of $3 million. Addressing some of these worries, the CEO released astatement<\/a> saying, “I seek to bring to fruition the growth of shareholder value across our dynamic model: namely our core Gourmet Truck and store expansion, our Franchise and Licensing businesses, and to establish our strong foundation as one of a select few companies emerging as Veteran-focused.”<\/p>\n

\"Grilled<\/a><\/center><\/p>\n

The shockingly large valuation of a food company that started out as a small start-up is reminiscent of Shake Shack’s beginnings<\/a>. Shake Shack first started in 2001 as a hot dog cart in Madison Square Garden. In 2004, Shake Shack got a permanent kiosk in the park and rest was history.<\/p>\n

Shake Shack just closed its widely anticipated initial public offering<\/a> on the New York Stock Exchange and raised $105 million. The “shack” is now worth $1.63 billion. That’s a far cry from the humble beginning of this company but shows how shareholder interests are changing. Consumers value companies that seem to come from these honest, homemade beginnings, and shareholder understand that this image can be mass produced and make them millions of dollars.<\/p>\n

\"Shake<\/a>

Shake Shack executives at IPO launch. Photo credit: NYSE\/Valerie Calviness<\/p><\/div><\/center><\/p>\n

Who is to say that The Grilled Cheese Truck Inc. will not surprise us in the same way? With an active social media presence on Facebook<\/a>, Instagram<\/a>, and Twitter<\/a>, the company clearly knows how to build a community of followers. And let’s not forget the most important part: the food is delicious. The menu includes a Brie Melt on Cranberry Walnut Bread, a Cheesy Mac Melt, and various Dessert Melts. If your priorities are straight, then you’d value this company in the millions, too!<\/p>\n

If all this talk about stocks and grilled cheese got your taste buds tingling, try making some culture<\/strong> recipes. The High Road Vanilla Melt<\/a> with aged cheddar and vanilla ice cream is always a sweet surprise. For a twist on the BLT, try out the Bacon, Lettuce, and Cheddar Melt on Olive Bread<\/a>.<\/p>\n

You’re going to need the brain fuel to figure out your investment strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grilled Cheese Truck, Inc. is valued at $105 million\u2014finally<\/em> people are recognizing the true worth of grilled cheese!<\/p>\n","protected":false},"author":57,"featured_media":17958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[17],"tags":[],"coauthors":[714],"class_list":["post-17948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cheese-bites"],"acf":[],"yoast_head":"\nA Grilled Cheese Truck Worth Millions - culture: the word on cheese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Grilled Cheese Truck Worth Millions\" \/>\n<meta property=\"og:description\" content=\"Grilled Cheese Truck, Inc. is valued at $105 million\u2014finally people are recognizing the true worth of grilled cheese!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/\" \/>\n<meta property=\"og:site_name\" content=\"culture: the word on cheese\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-10T20:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2015\/02\/thegrilledcheesetruck.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacqueline Roman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Roman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/\",\"url\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/\",\"name\":\"A Grilled Cheese Truck Worth Millions - culture: the word on cheese\",\"isPartOf\":{\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2015\/02\/thegrilledcheesetruck.jpg\",\"datePublished\":\"2015-02-10T20:06:57+00:00\",\"author\":{\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/#\/schema\/person\/5c23101916d6ed9a59c70c68db65a74a\"},\"breadcrumb\":{\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/grilled-cheese-truck-worth-millions\/#primaryimage\",\"url\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2015\/02\/thegrilledcheesetruck.jpg\",\"contentUrl\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2015\/02\/thegrilledcheesetruck.jpg\",\"width\":750,\"height\":368,\"caption\":\"One of The Grilled Cheese Truck Inc.'s food trucks. 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