{"id":18191,"date":"2015-02-18T16:43:13","date_gmt":"2015-02-18T21:43:13","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=18191"},"modified":"2015-02-18T16:44:57","modified_gmt":"2015-02-18T21:44:57","slug":"business-mongering-instagram-business","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/business-mongering-instagram-business\/","title":{"rendered":"The Business of Mongering: Instagram for Business"},"content":{"rendered":"

So, you’ve mastered blogging<\/a>, you’ve conquered Facebook<\/a>, and now you’re thinking of adding Instagram to your business’s social media lineup. Let’s take a moment to consider the pros and cons of Instagram and whether it’s right for you. Then, we’ll talk about how to set up an account and use it effectively.<\/p>\n

What is Instagram?<\/h3>\n

Instagram, like Facebook, Twitter, Pinterest, and Foursquare, is a social media platform. In this case, a visual one. Members of the Instagram community share photos and short videos using an app available for Apple and Android phones. Images are accompanied by short descriptions, and can have filters applied to them to give them a different look.<\/p>\n

What it’s good for<\/h3>\n

While blogging is great for telling your company’s story, and Facebook is good for reaching a large audience, Instagram is good for showing what’s happening behind the scenes. There are some places customers can’t go (behind the cheese counter, for example), and interesting things they can’t see (cheeses being aged, beer being delivered, the sales team pranking each other after hours). Instagram gives your customers access to these places and moments in a way that makes them feel like they’re part of the team, while still keeping your shop HACCP approved and safe for all. Instagram is also insanely simple to use: Take a photo, add a comment, and post. This makes it less time consuming than many other social media outlets.<\/p>\n

What to watch out for<\/h3>\n