{"id":26289,"date":"2016-03-25T16:00:14","date_gmt":"2016-03-25T20:00:14","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=26289"},"modified":"2016-03-25T16:00:49","modified_gmt":"2016-03-25T20:00:49","slug":"cheese-counter-culture","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/cheese-counter-culture\/","title":{"rendered":"Ruminations: Counter Culture"},"content":{"rendered":"<p>As anyone who works full time behind a cheese counter will tell you, not all customers are created equal.<\/p>\n<p>A casual \u201cDo you know anything about cheese or do you just work here?\u201d makes me want to slap my forehead&mdash;as do well-meaning activists versed in raw milk, veal rennet, or genetically modified starter culture, who badger me to stop carrying the cheeses that violate their issue du jour. Curd curmudgeons (infamous among the staff for being particularly disagreeable) might find an empty counter as we all dash to the walk-in cooler as soon as they step in the door.<\/p>\n<p>Yet when mongers get together&mdash;whether it\u2019s online in a Facebook group or bellied up to the bar at an industry conference&mdash;we almost always end the night by talking about the customers who remind us why we fell in love with the job in the first place, the customers we live for.<\/p>\n<p>There are the jokesters: the old men who specifically ask about a different cheese every day, just so they can work it into a pun. \u201cI have an addiction to cheddar,\u201d they\u2019ll say, followed by&mdash;wait for it&mdash;\u201cIt\u2019s only mild.\u201d Hipsters, more charming than grating and endearing in their efforts, ask to taste five different bries, then pretend they can taste the difference between <i lang=\"la\">Penicillium candidum<\/i> and <i lang=\"la\">Penicillium camemberti<\/i>.<\/p>\n<p>And if we weren\u2019t wearing hairnets, we\u2019d probably befriend some of the regulars. Customers like George, an old bachelor who, after years of asking for my advice about which cheese to take to his family reunions, confides his middle name is Winston, and that he was named after George Washington and Winston Churchill. Or Kathleen, who gives us two weeks advance notice about the cheeses she\u2019ll need for each dish in the <cite>Downton Abbey<\/cite>&ndash;themed dinner party she throws every Sunday night.<\/p>\n<p>Finally, there are people we meet only once but who change our lives. I\u2019ll never forget the woman who stopped by and said she really liked cheese but was having a hard time finding one that agreed with her. I was offering tastes of several local wedges when she suddenly shared the reason for her dilemma: She was undergoing chemotherapy for late-stage cancer, and her sense of taste was suffering.<\/p>\n<p>I choked up. She choked up. We stood, shoulder to shoulder, studying the selection. I asked about her favorite cheese. \u201cBlue, but my doctor tells me I can\u2019t eat it anymore, because my immune system has become compromised,\u201d she said.<\/p>\n<p>So I showed her Dunbarton Blue from Wisconsin\u2019s Roelli Cheese Haus. It\u2019s cheddar with sparse, subtle blue veins&mdash;so <em>technically<\/em>, I told her, she wasn\u2019t going against doctor\u2019s orders. She smiled, read my name tag, and told me she would pray for me.<\/p>\n<p>Pray for me. A customer with a debilitating disease said she would pray for <em>me<\/em>&mdash;all because I helped her find the right cheese.<\/p>\n<p>This memory is among the moments that remind me why I began mongering in the first place. Working a cheese counter is more than a profession: It\u2019s a true calling. And when done right, it\u2019s less about selling cheese than it is about talking and connecting with customers. (Even if a few of them send us scrambling for the shelter of the walk-in.)<\/p>\n<p><small><em>Illustration by <a href=\"http:\/\/www.senvald.com\/\" target=\"_blank\">Aleks Sennwald<\/a><\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rotating cast of characters who make a monger\u2019s day<\/p>\n","protected":false},"author":6,"featured_media":26288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[590],"tags":[],"coauthors":[364],"class_list":["post-26289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ruminations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ruminations: Counter Culture - 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