{"id":26625,"date":"2016-04-15T10:33:02","date_gmt":"2016-04-15T14:33:02","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=26625"},"modified":"2016-04-15T10:33:17","modified_gmt":"2016-04-15T14:33:17","slug":"roy-choi","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/roy-choi\/","title":{"rendered":"Voicings: Roy Choi"},"content":{"rendered":"<p>Roy Choi has always been intrigued by cheese. \u201cI\u2019m the guy who asks for lots of samples [at the counter],\u201d he says, laughing. It\u2019s no wonder, then, that curds often factor into the Korean-Mexican street food (see: cheddar-and-Jack-stuffed kimchi quesadillas) Choi serves from his award-winning <a href=\"http:\/\/kogibbq.com\/\" target=\"_blank\">Kogi<\/a> BBQ truck. The genre-bending chef also helms a clutch of buzzy Los Angeles eateries and is a partner in Koreatown\u2019s <a href=\"http:\/\/www.thelinehotel.com\/\" target=\"_blank\">Line Hotel<\/a> and the fledgling healthy fast-food venture <a href=\"http:\/\/www.welocol.com\/#intro\" target=\"_blank\">Loco\u2019l<\/a>. He has a wildly popular <a href=\"http:\/\/ridingshotgunla.com\/\" target=\"_blank\">blog<\/a> and a best-selling memoir, <cite><a href=\"https:\/\/www.harpercollins.com\/9780062202635\/l-a-son\" target=\"_blank\">L.A. Son: My Life, My City, My Food<\/a><\/cite>. And did we mention that the 2014 film <cite><a href=\"https:\/\/en.wikipedia.org\/wiki\/Chef_(film)\" target=\"_blank\">Chef<\/a><\/cite> is loosely based on Choi\u2019s life? <strong>Culture<\/strong> caught up with Choi to learn more about his passion projects, early influences, and why he\u2019s so crazy about cheese.<\/p>\n<h3>ON STARTING OUT<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">Kogi is, first and foremost, a family, a co-op of people&mdash;it wasn\u2019t all me. All of the original members were integral to its success and the resulting food truck movement. It\u2019s like being in a band&mdash;everyone is of equal importance. We knew we were tapping into something, you could just see it in the eyes of people waiting in line.<\/div>\n<h3>ON LOCO&rsquo;L<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">The idea was sparked by a 2013 speech I made at <a href=\"http:\/\/www.madfeed.co\/\" target=\"_blank\">MAD<\/a> [star Danish chef Rene\u0301 Redzepi\u2019s annual nonprofit food symposium] in Copenhagen about hunger, and how traditional restaurants aren\u2019t making food that\u2019s accessible to a broader demographic. Chefs today are at a place in society where we have a voice and [start] think tanks, and people take us seriously. We have the clout to implement change when it comes to food security.<\/div>\n<h3>ON CHEESE<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">Everything I know I learned from Steve Jenkins\u2019 book [<cite><a href=\"http:\/\/www.workman.com\/products\/9780894807626\/\" target=\"_blank\">Cheese Primer<\/a><\/cite>]. I love creamy, complex cheeses, aged Italian goat cheeses. The first cheese that really made an impression on me was <a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/cheese-library\/parmigiano-reggiano\" target=\"_blank\">Parmigiano Reggiano<\/a>. I used to go to cheese shops in L.A. when I was younger and just hang out. I\u2019m a curious soul.<\/div>\n<h3>ON EARLY CULINARY INFLUENCES<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">We didn\u2019t have much money growing up. We\u2019d make other sacrifices, but not when it came to finding and cooking great food. It\u2019s a cornerstone of Korean culture: Food somehow trumps everything else.<\/div>\n<h3>ON OVERCOMING ADDICTION<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">At a certain point in my early 20s, I fell really far down [into substance abuse and gambling], and was close to the end of my rope. I was watching Emeril Lagasse on TV in \u201995, and I had an epiphany. I knew I wanted to cook. From there, everything fell into place&mdash;it was a dramatic U-turn. I\u2019m a very addictive person. It used to be drugs; now it\u2019s cooking for and feeding people.<\/div>\n<h3>ON THE FUTURE OF FOOD TRUCKS<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">America is a nation built on small businesses, and trucks provide a sense of community, a way to enjoy the outdoors and make use of empty or abandoned lots. Parks are outdated in many ways, because of water waste and other factors. Food trucks are a way to create a new human and family dynamic, the way shopping malls did in the 1980s.<\/div>\n<h3>ON LOS ANGELES<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">I was raised here, failed here, spit out here. I left, came back, and was given another chance. L.A. allowed me to make a difference in my community and in the food industry, and become a revolutionary of sorts.<\/div>\n<h3>ON COOKING FOR THE COMMUNITY<\/h3>\n<div style=\"float: left;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg\" alt=\"ldquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26080\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/ldquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"float: right;\"><a href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/rdquo.jpg\"><img decoding=\"async\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/rdquo.jpg\" alt=\"rdquo\" width=\"50\" height=\"50\" class=\"aligncenter size-full wp-image-26083\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/rdquo.jpg 50w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/03\/rdquo-32x32.jpg 32w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/div>\n<div style=\"margin-left: 60px; margin-right: 60px;\">I don\u2019t like to speak in terms of food deserts or disadvantaged communities&mdash;these are my friends and family. I just try to create venues that can be enjoyed by everyone.<\/div>\n<p><small><em>Feature Photo Credit: Audrey Ma<\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The first cheese that really made an impression on me was Parmigiano Reggiano.&#8221;<\/p>\n","protected":false},"author":6,"featured_media":26628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[14],"tags":[],"coauthors":[191],"class_list":["post-26625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voicings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voicings: Roy Choi - culture: the word on cheese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/roy-choi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voicings: Roy Choi\" \/>\n<meta property=\"og:description\" content=\"&quot;The first cheese that really made an impression on me was Parmigiano Reggiano.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/roy-choi\/\" \/>\n<meta property=\"og:site_name\" content=\"culture: the word on cheese\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/grantgbradley\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-15T14:33:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-15T14:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2016\/04\/RoyChoi_ftr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurel Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurel Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/roy-choi\/\",\"url\":\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/roy-choi\/\",\"name\":\"Voicings: Roy Choi - 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