The latest food craze isn’t pumpkin-spiced and doesn’t come in a mason jar. It’s actually not even a food at all—it’s a color—seven of them, to be exact.<\/p>\n
I saw it first with Brooklyn’s The Bagel Store<\/a> Rainbow Bagels, who I believe are to thank (blame?) for the colorful trend. They’ve become so popular that, unless you live near their shop, you have to sign up for a waiting list just to order their bagels. Scott Rosillo, the store’s “Bagel Artist,” will even custom-create your own rainbow bagel with the colors of your choice. Rosillo said that he wants to influence his industry, but he has started something much bigger than bagels.<\/p>\n Rainbows have turned into revenue, and thus, a trend has begun.<\/p>\n Kala Toast<\/a> in Hong Kong started an outcry on social media with their rainbow grilled cheese<\/a>. When you pull apart the bread, a rainbow of cheesy goodness appears. But the colors aren’t just the working of food dye: they each have an infused flavor (lavender, basil, tomato, or “cheese” flavor—which, okay, is not really a “cheese-flavored” cheese but a mixture of four different<\/em> cheeses to ensure full cheese capacity in your sandwich). Their motto? Have a Kala-ful day.<\/p>\n\n