{"id":27773,"date":"2016-07-08T10:29:40","date_gmt":"2016-07-08T14:29:40","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=27773"},"modified":"2016-07-08T10:29:40","modified_gmt":"2016-07-08T14:29:40","slug":"behind-the-pizza-ad","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/behind-the-pizza-ad\/","title":{"rendered":"Why That Pizza Ad Made You Hungry"},"content":{"rendered":"

Chain-store pizza commercials sometimes seem NSFW with their cheese sliding off the edges of gooey slices. Advertisers know this. Ashley Rodriguez for for Quartz<\/cite> tells us<\/a> exactly why those “cheese pulls” work so well.<\/p>\n

Many companies claim seeing the cheesy-goodness lifted out of the box and into someones mouth triggers a subconscious reaction. When we see the pizza, we want to grab our phone and call Dominos or Papa Johns. It’s a distinct feeling: “Advertisers use it to communicate with the part of our brain that\u2019s not verbal, with the primal core of our being that doesn\u2019t understand words but responds with hunger, thirst, arousal, desire,” Rodriguez explains.<\/p>\n

Food52<\/a><\/cite> looked to the book, Food Photography and Styling<\/em>, to find out how these brands pull it off. The book suggests photographers cut a slice into the pizza crust pre-baking, then fill in the cut edges with cheese. After allowing the pizza to cool off, a “waterfall” of cheese will appear when elevated off the cardboard. Even though this method has been fool-proof since its creation, Domino’s pulled<\/em> the plug on the advertising art a few years ago. The three-minute documentary<\/a> below explains just how difficult it is to perfect and claim it isn’t worth the effort.<\/p>\n