{"id":31400,"date":"2017-09-13T07:47:23","date_gmt":"2017-09-13T11:47:23","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=31400"},"modified":"2021-08-24T16:12:42","modified_gmt":"2021-08-24T20:12:42","slug":"challerhocker-cheese-name-face","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/challerhocker-cheese-name-face\/","title":{"rendered":"Ch\u00e4llerhocker: The Cheese With A Name, And A ‘Face’"},"content":{"rendered":"

\u201cIs that a zombie?\u201d<\/em>
\nWalter R\u00e4ss was near a window of his tiny Tufertschwil<\/a>, Switzerland-based dairy when he overheard a young boy ask the question. Strolling down the street with his father, the boy had seen the Ch\u00e4llerhocker <\/a>cheese label on the outside of R\u00e4ss\u2019 wooden building.
\nThe Swiss maker was startled. When he first developed the extra-aged Appenzeller-style wheel in 2002, he asked an architect friend to sketch a label. It was intended to depict a happy scene: A child poking his head outside of a cheese cave, as if to declare: \u201cThe cheese is finished! The cheese is aged!\u201d
\nWhile the image has caused confusion among village passersby, the unease it provokes has rendered it a cult classic among irony-appreciative Americans. That\u2019s in part because the team at Columbia Cheese<\/a> (Ch\u00e4llerhocker\u2019s exclusive importer) has embraced it, creating stickers reading \u201cHOLLA\u201d (a reference to its pronunciation), creepy masks for #Challerween, and an online face swap that superimposes the kid\u2019s face onto yours\u2014and yours onto the wheel of cheese. Jonathan Richardson, Columbia Cheese\u2019s national sales manager, says the swag is meant to catalyze mongers and hardcore turophiles around the small brand. Take the \u201cHOLLA\u201d sticker. \u201cFor normal human beings, that means nothing\u2014it has no context,\u201d Richardson says. \u201cBut for our weird little group, it\u2019s amazing.\u201d<\/p>\n

Jonathan Richardson, Columbia Cheese\u2019s national sales manager, says the swag is meant to catalyze mongers and hardcore turophiles around the small brand. Take the \u201cHOLLA\u201d sticker. \u201cFor normal human beings, that means nothing\u2014it has no context,\u201d Richardson says. \u201cBut for our weird little group, it\u2019s amazing.\u201d<\/p>\n

Initially surprised by the Ch\u00e4llerhocker label craze, R\u00e4ss has come to understand its relevance. \u201cWhat\u2019s most important is the cheese itself\u2014the taste,\u201d he says. \u201cBut the cheese with the name and<\/i> the label\u2014together, it\u2019s a very strong theme.\u201d<\/h3>\n

Of course, one has to wonder what the maker truly thinks of the image. Innocent, smiling boy or member of the undead? \u201cNot a zombie,\u201d R\u00e4ss says. \u201cA zombie is not possible. But…\u201d he hesitates, pondering the face as he has so many times before. \u201cNot so much smiling. A little bit\u2026different.\u201d<\/p>\n

Photo Courtesy: Columbia Cheese<\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"

Ch\u00e4llerhocker’s label was intended to depict a happy scene: A child poking his head outside of a cheese cave, as if to declare, \u201cThe cheese is finished! The cheese is aged!\u201d <\/p>\n","protected":false},"author":11,"featured_media":31402,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[26354],"tags":[1228,1225,1226,1167,1227,1230,1229],"coauthors":[842],"class_list":["post-31400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-appenzeller","tag-challerhocker","tag-challerween","tag-columbia-cheese","tag-swiss-cheese","tag-tufertschwil","tag-walter-rass"],"acf":[],"yoast_head":"\nCh\u00e4llerhocker: The Cheese With A Name, And A 'Face' - culture: the word on cheese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/challerhocker-cheese-name-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u00e4llerhocker: The Cheese With A Name, And A 'Face'\" \/>\n<meta property=\"og:description\" content=\"Ch\u00e4llerhocker's label was intended to depict a happy scene: A child poking his head outside of a cheese cave, as if to declare, \u201cThe cheese is finished! 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