{"id":38165,"date":"2020-04-20T09:09:08","date_gmt":"2020-04-20T13:09:08","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=38165"},"modified":"2021-07-20T13:18:33","modified_gmt":"2021-07-20T17:18:33","slug":"you-can-count-on-mongers","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/you-can-count-on-mongers\/","title":{"rendered":"You Can Count on Mongers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this weird new world, cheesemongers are among those front-line workers exposing themselves to potential health threats. Cheese is both a comfort food and a specialty item, but many shops with cheese counters are considered essential as a type of grocery store. The necessity of sustenance affords mongers a guaranteed income amid COVID-19-related shutdowns, even if that payoff comes with a price.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheese shops across the US have responded with gusto to new challenges posed by the pandemic. Online offerings and sales have increased tremendously. Shops without prior delivery services have gone mobile, and some are broadcasting their <\/span><a href=\"https:\/\/www.eventbrite.com\/o\/murrays-cheese-8172404165?promo_position=education_clp_classes_block&amp;promo_creative=edu_clp_classes_all&amp;promo_name=edu_clp_classes_all&amp;promo_id=edu_clp_classes_all\"><span style=\"font-weight: 400;\">pairing tutorials<\/span><\/a><span style=\"font-weight: 400;\"> on the interwebs. A few shops are even \u201ccatering\u201d cheese parties with <\/span><a href=\"https:\/\/www.antonellischeese.com\/SOCIAL-DISTANCING-CARE-PACKAGE-p\/w7925.htm\"><span style=\"font-weight: 400;\">social distancing care packages<\/span><\/a><span style=\"font-weight: 400;\"> and virtual <\/span><a href=\"https:\/\/vimeo.com\/403095127\"><span style=\"font-weight: 400;\">guided tastings<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Newburyport, Massachusetts, <\/span><a href=\"https:\/\/www.learysfinewines.com\/the-cheese-market-of-newburyport\/\"><span style=\"font-weight: 400;\">The Cheese Market<\/span><\/a><span style=\"font-weight: 400;\"> at Leary\u2019s Fine Wines &amp; Spirits is no stranger to delivery orders, but traffic has certainly heated up over the past month. \u201cAs of today, curbside and delivery orders account for probably 70 percent of our business,\u201d says Meredith Fitzgerald, manager and Certified Cheese Professional at The Cheese Market. Fitzgerald and her team send out emails to their customers describing curated boxes, which can include any combination of cheeses, meats, preserves, and beverages. In addition to specialty items, Fitzgerald says the century-old liquor-and-cheese shop has begun carrying staple groceries like milk, eggs, pasta, and toilet paper. Contact between customers and staff is limited by plexiglass curtains and six-foot buffer zones, but Leary\u2019s wants to be sure the visit is worth customers\u2019 while.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In spite of it all, \u201cI think we feel a little more connected to our customers, and they to us,\u201d says Fitzgerald.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newburyport is a small city in the northeastern corner of Massachusetts, with a population of just over 18,000. Though there have been several positive cases of COVID-19 reported there, the risk is still fairly low for the city\u2019s food service and retail workers, especially if those businesses follow CDC guidelines for sanitation and social distancing. In larger cities, however, mongers have a different tale to tell.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI don&#8217;t even have time to restock our shelves, and have closed the doors to only take online orders as a result,\u201d says Eris Schack, Director of Operations at <\/span><a href=\"https:\/\/bedfordcheeseshop.com\/\"><span style=\"font-weight: 400;\">Bedford Cheese Shop<\/span><\/a><span style=\"font-weight: 400;\"> in Brooklyn, New York. The majority of Bedford\u2019s employees have been laid off or are staying away from work to avoid getting sick or infecting others. New York is currently the epicenter for the US coronavirus outbreak with over 7,000 confirmed cases as of April 14, so any contact with the outside world puts residents at risk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think I&#8217;m just starting to get a little sad about it all, and yet still prideful at seeing my own shop change from a fancy cheese shop to an essential service during a time of need,\u201d says Schack, winner of the 2018 Cheesemonger Invitational. \u201cI don&#8217;t run a cheese shop anymore, I run a food bank.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a rule, cheese shops are some of the cleanest retail businesses around; it\u2019s not unusual to encounter a fully ServSafe-certified staff equipped with bottles of sanitizer under every counter. These days shops are going above and beyond by sanitizing high-touch surfaces and equipment by the hour, limiting the number of customers present at one time, offering gloves and hand sanitizer to customers upon entry, and limiting contact between staff and patrons with plexiglass sheets and floor tape. Cheese sample tastings, which can make or break a purchase, are suspended. As restrictive as these measures might appear, they\u2019re seemingly bringing cheese lovers closer together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Liz Nerud, Certified Cheese Professional and the cheese manager at <\/span><a href=\"https:\/\/www.kowalskis.com\/shop-online\/party-food\/meats-cheeses\"><span style=\"font-weight: 400;\">Kowalski\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> in Woodbury, Minnesota, is energized by the new hurdles faced by cheesemongers in the age of COVID-19. \u201c<\/span><span style=\"font-weight: 400;\">Super specialty artisan cheeses have become much more of a challenge to sell,\u201d she says, adding that familiar favorites like cheddar and mozzarella are seeing an uptick in sales. \u201cWe now rely on conversations with our customers to describe artisan cheeses and move our delicious offerings.\u201d Not one to be stymied by this challenge, Nerud has dotted her cheese case with pictures of artisan cheesemakers, accompanied by directives to buy local and support independent farmers and makers. \u201cWe have long recognized that the monger is the Storyteller-in-Chief,\u201d she says. \u201cNow is the time to tell the story more than ever! Our depth of knowledge and ability to share that is paramount.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nerud is grateful for the continued connection to customers, even as stress levels are at an all-time high (Minneapolis is experiencing a relatively low COVID-19 caseload, with 45 confirmed as of April 14). \u201c<\/span><span style=\"font-weight: 400;\">We like to think that we provide more than just a business transaction,\u201d she says. \u201cOur customers are our community. It&#8217;s times like these when conversations that start out [with] cheese become check-ins about each other&#8217;s well-being.\u201d Despite the fear of exposure, Nerud is proud of the service she provides. \u201cThe relationships we have developed over the years are lifelines to comfort and normalcy,\u201d she says. \u201cIt&#8217;s the intangible part of being an \u2018essential worker.\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those who can afford to do it, buying artisan cheese can serve as a lifeline to smaller makers. \u201c<\/span><span style=\"font-weight: 400;\">Consumers need to buy cheese,\u201d says Fitzgerald. \u201cThey need to understand how connected we all are through [our] food. Small dairies and cheesemakers are closing because their margins were already so tight before this happened.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Fitzgerald and Nerud cite the importance of keeping in touch with fellow mongers during the pandemic. \u201cCheese people talk to each other constantly,\u201d says Fitzgerald. \u201c<\/span><span style=\"font-weight: 400;\">I have participated in several [virtual meetings] with mongers, distributors, and even makers, where we are all trying to figure out next steps.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nerud is encouraged by the support she sees in the community on social media. \u201c<\/span><span style=\"font-weight: 400;\">The cheese industry has always [counted] generosity and friendship as an unspoken code,\u201d she says. \u201cWe are a strong, intelligent, and resourceful lot. We are fighting the good fight together.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The necessity of sustenance affords mongers a guaranteed income amid COVID-19-related shutdowns, even if that payoff comes with a price.\u00a0<\/p>\n","protected":false},"author":102,"featured_media":38114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[10,23767],"tags":[1120,2490,2282,1296,672,23100,23101,23351,23518,4361,5219,2299],"coauthors":[20578],"class_list":["post-38165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-covid19","tag-artisan-cheese","tag-bedford-cheese-shop","tag-cheese-shop","tag-cheesemakers","tag-cheesemonger","tag-coronavirus","tag-covid-19","tag-independent-retailers","tag-kowalskis","tag-massachusetts","tag-minnesota","tag-new-york-city"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - 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