{"id":38282,"date":"2020-05-15T10:24:54","date_gmt":"2020-05-15T14:24:54","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=38282"},"modified":"2020-05-15T10:46:25","modified_gmt":"2020-05-15T14:46:25","slug":"lively-run-dairy-bridges-gap-between-surplus-milk-and-food-banks-in-need","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/lively-run-dairy-bridges-gap-between-surplus-milk-and-food-banks-in-need\/","title":{"rendered":"Lively Run Dairy Bridges Gap Between Surplus Milk and Food Banks in Need"},"content":{"rendered":"<p class=\"Default\">Three weeks ago a photo appeared at the top of social media feeds featuring cascades of milk spilling from the back of a truck, pooling in the grass, underneath the headline, \u201cHelp make cheese with surplus milk for Food Banks.\u201d The attached <a href=\"https:\/\/www.gofundme.com\/f\/help-make-cheese-for-food-banks-with-dumped-milk\"><span class=\"Hyperlink0\">GoFundMe<\/span><\/a><span class=\"None\"> link was quickly shared to hundreds throughout the Finger Lakes community, and by the end of the day had surpassed its original goal of $20,000. <\/span><span class=\"None\">&nbsp;<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">The campaign was organized by artisan cheesemakers <\/span><a href=\"https:\/\/livelyrun.com\/\"><span class=\"Hyperlink0\">Lively Run Dairy<\/span><\/a><span class=\"None\"> in Interlaken, New York who, at the start of the COVID-19 shutdown, had struggled to sell their cheese.<\/span><span class=\"None\">&nbsp;<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">\u201cThe first few weeks of COVID, we were in deep shit,\u201d says Head Cheesemaker Pete Messmer. \u201cOur sales dropped by 50 percent because half our sales are to restaurants, or distributors who service restaurants. It was pretty scary; I thought we might not exist in a month.\u201d<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">While Messmer could halt his production if needed, he knew the dairy farms from whom he purchases fluid milk couldn\u2019t just stop producing. So Lively Run came up with a plan: raise money to buy surplus milk (that would otherwise be dumped) from nearby dairies, and turn it into cheese for local food banks in need.<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">Amid the widespread community support for the plan (at time of writing, the<\/span><span class=\"None\"><span lang=\"DE\"> fund<\/span> has surpassed $47,000) came some concerns. Many wondered how there could be both a surplus of milk and a shortage of dairy products in grocery stores and food pantries. In the commercial dairy industry, producers often belong to cooperatives that purchase 100 percent of their milk; In the wake of COVID-19, these cooperatives may not be buying as much product, or are buying at a lower price. And companies that manufacture popular dairy products such as shredded cheese and sour cream are often set up to produce bulk goods for restaurants and schools, with no ability to pivot to making smaller servings for household consumption. This breakdown in the supply chain is what many consumers are currently experiencing in their local dairy aisles. <\/span><\/p>\n<p class=\"Default\"><span class=\"None\">Messmer explains that, along with the halt in sales to restaurants and schools, a regional grocery store chain also suspended &nbsp;their wholesale artisan cheese orders. \u201cAt the beginning of the COVID crisis, they said, \u2018We\u2019re going to stop buying from you because our logistics are barely enough to keep up with our main staples\u2019,\u201d says Messmer. Under the intense strain of changing buying habits, the store could not afford to keep stocking artisan goods like their cheese. <\/span><\/p>\n<p class=\"Default\"><span class=\"None\">As Lively Run saw sales decline rapidly, they began to hear of small goat and cow dairies in even more dire<\/span><span class=\"None\"><span lang=\"FR\">situations<\/span>. About 2.5 hours north in the Adirondacks region of New York, their friends at <\/span><a href=\"https:\/\/hiddenpasturesdairy.com\/\"><span class=\"Hyperlink1\">Hidden Pastures Goat Dairy<\/span><\/a><span class=\"None\">were also struggling.<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">\u201cWe dumped milk for six weeks because we didn\u2019t have anywhere else for it to go,\u201d says Hidden Pastures co-owner Blake Place. \u201cAnd that\u2019s horrible because being a farm, we can\u2019t shut the lights off\u2014we have to feed the animals, we have to pay our grain bill.&#8221;&nbsp;<\/span><span class=\"None\">At Hidden Pastures, much of the milk is sold to small creameries to be made into cheese, as well as to restaurants. When COVID-19 struck, projected cheese sales plummeted, so the cheesemakers had to stop buying. Dumping milk seemed like the only option for Place.<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">\u201cThere is nothing worse than taking a product you worked so hard to create and literally dumping it because you can\u2019t find a place [for] it,\u201d says Place. \u201cIt was very sad, because people needed food. But there was a disconnect on how to get our food to people.\u201d<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">That disconnect is exactly what Lively Run is trying to fix. Messmer can turn milk into ch<\/span><span class=\"None\"><span lang=\"FR\">\u00e8<\/span>vre within three days, and the money from the fundraiser will enable Lively Run to make over 7,000 pounds of cheese. Between April 24<sup>th<\/sup> and May 12<sup>th<\/sup>, they delivered 950 pounds of cheese to 11 pantries, who gladly took it.&nbsp;<\/span><span class=\"None\">\u201cSmall companies like us who are nimble can quickly switch over to retail packaging\u2014but the challenge is getting the food to people,\u201d says Messmer. \u201cThere\u2019s more demand than we can keep up with.\u201d<\/span><span class=\"None\">&nbsp;<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">In order to help more small producers, Lively Run is now working with Ithaca-based organization <\/span><a href=\"http:\/\/www.centerfortransformativeaction.org\/\"><span class=\"Hyperlink0\">Center for Transformative Action<\/span><\/a><span class=\"None\"> to secure funding to reproduce this model for other cheesemakers in New York, and possibly across the US. CTA is an independent 501(c)3 organization affiliated with Cornell University, and would act as the fiscal sponsor for the program \u201cLively Run Cheese for New York.\u201d<\/span><span class=\"None\">&nbsp;<\/span><\/p>\n<p class=\"Default\"><span class=\"None\">Governor of New York Andrew Cuomo recently announced a new program called <\/span><a href=\"https:\/\/www.nydailynews.com\/news\/politics\/ny-farm-bureau-cuomo-milk-dairy-farmers-dumping-20200427-vv4ywhu3bbfhjam3jevtagur3u-story.html?fbclid=IwAR3M_zcVjhRtYzcZUE0koJAp4yi_UQsgMPxuUz1oTm_U2StxZOS7giSAz7s\"><span class=\"Hyperlink0\">Nourish New York<\/span><\/a><span class=\"None\">, and Messmer hopes that small producers will be included. The state plans to work with farmers to purchase products and send them to food banks in need. <\/span><\/p>\n<p class=\"Default\"><span class=\"None\">\u201cWe\u2019re going to be okay,\u201d says Messmer. \u201cBut I know of other small producers in the state who are in dire need.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three weeks ago a photo appeared at the top of social media feeds featuring cascades of milk spilling from the back of a truck, pooling in the grass, underneath the headline, \u201cHelp make cheese with surplus milk for Food Banks.\u201d The attached GoFundMe link was quickly shared to hundreds throughout the Finger Lakes community, and [&hellip;]<\/p>\n","protected":false},"author":105,"featured_media":38283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[23767],"tags":[2087,2214,23101,2565,23811,3326,23387],"coauthors":[24247],"class_list":["post-38282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid19","tag-cheese","tag-cheesemaker","tag-covid-19","tag-dairy","tag-fundraising","tag-milk","tag-pandemic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - 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