{"id":38719,"date":"2020-09-16T19:14:44","date_gmt":"2020-09-16T23:14:44","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=38719"},"modified":"2022-11-22T14:30:56","modified_gmt":"2022-11-22T19:30:56","slug":"voicings-adam-moskowitz","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/voicings-adam-moskowitz\/","title":{"rendered":"Voicings: Adam Moskowitz"},"content":{"rendered":"

I<\/span>f the name Adam Moskowitz doesn\u2019t resonate with you, maybe a visualization will help. Picture a man decked out in a cow onesie, a gold chain, and a cowbell around his neck, with shades on and microphone in-hand. If you\u2019re in the cheese world, you probably recognize him as his alter-ego, Mr. Moo.<\/p>\n

Moskowitz owns the importing and distribution businesses Larkin Cold Storage and Columbia Cheese, but his passion for the cheese industry takes center stage during the Cheesemonger Invitational (CMI), a tri-annual, cheese-focused mashup of the Olympics, Shark Tank, and Top Chef. \u201cIt\u2019s less a competition and more cheesemonger obstacle course,\u201d says Moskowitz, who hosts the CMI as the encouraging, inspiring, and yes, ridiculous Mr. Moo.<\/p>\n

The third generation of familial cheesefolk, Moskowitz worked at internet startups and even had a short-lived rap career before a Jam\u00f2n Serrano-related trip to Spain with his father proved to be pivotal. Back home in New York City, he got a job as a cheesemonger at Formaggio Essex and found his calling. \u201cIt was a revelation. I\u2019ve never felt more connected to food. I\u2019ve never felt more connected to myself, and I\u2019ve never felt more connected to inspiring and educating others.\u201d<\/p>\n

Ever optimistic, Moskowitz believes that the changes imposed by the COVID-19 pandemic could actually have a positive impact on cheese mongering.\u201cIt\u2019s often easy to just say \u2018Try this. Do you like it? Okay, you\u2019ll buy it.\u2019 And now, [cheesemongers are] going to be forced to have more descriptive language, more poetic metaphors.\u201d<\/p>\n

So, what has Moskowitz been getting up to while holed up during stay-at-home? We asked him to share some of his essentials as well as advice for anyone interested in competing in future CMIs.<\/p>\n

\n

\u201cThe cheesemonger\u2019s job is to promote cheesemakers\u2014tell the story and take care of the cheese…My attitude is \u2018Save the supply chain!\u2019 The cheese maker is extremely important. But so is the importer, the distributor, the retailer, the cheesemonger…right? I strongly believe that every part of the supply chain is important.\u201d<\/strong><\/em><\/p>\n

\n

\"\"<\/a><\/p>\n

\u201cI was in 26 years of active addiction and I completely lost my mind…If there\u2019s one thing I want to really shine on it\u2019s that it is possible to live and work in the cheese business sober, and I hope anybody struggling with addiction and mental health will reach out to me. I\u2019m in service to anybody who wants to live life like I live mine, and the support I\u2019ve received from the industry in terms of my sobriety is unlike anything else.\u201d<\/p>\n

\n

\u201cAll of us are the respective \u2018Big Cheeses\u2019 in our circles, both at work and at home. What\u2019s really cool [about CMI] is to be in a room with all these other Big Cheeses. Everybody checks their ego at the door.\u201d<\/em><\/strong><\/p>\n

\n

\"\"<\/a><\/p>\n

\u201cI had Biltsharp<\/a> knives made that I designed myself. Generally speaking, I like to collect small knives, and I have a collection of what I call cheese pocketknives. I like wooden handles.\u201d<\/p>\n

\"\"<\/a><\/p>\n

“I\u2019m actually gluten free, lactose free, and allium free. I am very fortunate that my wife has become like my personal chef. She loves cookbooks and is a big fan of Ina Garten.”<\/p>\n

\n

\u201cI think if you\u2019re going to be nervous, enjoy being nervous, but don\u2019t let it overwhelm you. Bring a community-minded mentality, because we don\u2019t judge you, we score you. And I think that\u2019s a really important difference. So, I would bring a positive attitude, your own tools, and a strong point of view. A strong point of view is really important.\u201d<\/em><\/strong><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

If you\u2019re in the cheese world, you probably recognize him as his alter-ego, Mr. Moo.<\/p>\n","protected":false},"author":1,"featured_media":38726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[14],"tags":[2339,25892,25891,672,2179,13128,9345,1167,25882,22438,25889,9350,25893,25890],"coauthors":[25888],"class_list":["post-38719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voicings","tag-adam-moskowitz","tag-barefoot-contessa","tag-biltsharp-knives","tag-cheesemonger","tag-cheesemonger-invitational","tag-cheesemongers","tag-cmi","tag-columbia-cheese","tag-larkin-cold-storage","tag-mongering","tag-mongers","tag-mr-moo","tag-the-barefoot-contessa-cookbook","tag-the-body-keeps-score"],"acf":[],"yoast_head":"\nVoicings: Adam Moskowitz - culture: the word on cheese<\/title>\n<meta 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