{"id":38940,"date":"2020-10-27T10:23:44","date_gmt":"2020-10-27T14:23:44","guid":{"rendered":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/?p=38940"},"modified":"2022-01-04T11:30:13","modified_gmt":"2022-01-04T16:30:13","slug":"cheesemongering-in-the-time-of-covid-new-england-shops","status":"publish","type":"post","link":"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/cheesemongering-in-the-time-of-covid-new-england-shops\/","title":{"rendered":"Cheesemongering in the Time of COVID: New England Shops"},"content":{"rendered":"<p><span class=\"wpsdc-drop-cap\">C<\/span>OVID-19 has turned the world upside down, upending life as we know it and impacting each of us in ways we never could\u2019ve predicted. And for small businesses facing economic crises on top of health concerns, this pandemic hits especially hard. But these difficult times have also inspired an era of resilience\u2014small cheese shops across the country have been getting creative, finding ways to thrive during these difficult times and even selflessly giving back to those in need. Check out how these businesses in New England have been coping with the pandemic and using their innate persistence to bounce back.&nbsp;<\/p>\n<p>(Know a shop that should be featured in this series?&nbsp;<a href=\"mailto:mpetrucci@cheese.local\">Send us a message<\/a>!)<\/p>\n<hr>\n<h2><a href=\"https:\/\/www.curdsandco.com\/\"><b>Curds &amp; Co.<\/b><\/a><\/h2>\n<p><a href=\"https:\/\/www.curdsandco.com\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-38942\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/img_7826-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/img_7826-1024x768.jpg 1024w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/img_7826-300x225.jpg 300w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/img_7826-768x576.jpg 768w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/img_7826-1536x1152.jpg 1536w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/img_7826-2048x1536.jpg 2048w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/img_7826-scaled.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This Brookline, Massachusetts shop was accustomed to being busy before COVID. But nothing prepared them for the rush that came with the pandemic lockdown. \u201cIt honestly was like the holidays, except every day. We were exhausted,\u201d says store manager Gillian Dana. \u201cThe biggest shift for us was not having that customer interaction, and just seeing names on tickets that would be flying in all day.\u201d Dana knew the staff would have to come up with a way to pivot their business model in order to maintain their special connection with customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI was sitting at my desk brainstorming: \u2018People can\u2019t come in the store, so how do I still make mongering happen? How do we still carry out our mission of cheese education for customers?\u2019 And thus,<\/span><a href=\"https:\/\/www.curdsandco.com\/online-ordering\"><span style=\"font-weight: 400;\"> tele-mongering<\/span><\/a><span style=\"font-weight: 400;\"> was born,\u201d she says. The service allows customers to call in for a free one-on-one shopping experience with Dana without having to step foot in the store. \u201cAt the beginning, we had a phone line for people to call at-will. It got so popular that we had to start making appointments.\u201d&nbsp;<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-ALn6OgttV\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/B-ALn6OgttV\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Fine Cheese Shop &amp; School (@curdsandco)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-03-21T16:44:15+00:00\">Mar 21, 2020 at 9:44am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Soon, Dana became known as \u201cthe cheese therapist,\u201d providing cheese recommendations and pairing insight for cheese lovers over the phone\u2014something she had been missing since lockdown started. \u201cIt was really fun for me because I got a lot of human connection through this,\u201d she says. \u201cIt was like I had this group of friends I\u2019ve never technically met, and we all could bond over life\u2019s greatest gifts\u2014wine and cheese.\u201d Even today, as their store has re-opened for in-person shopping, Dana says she still gets plenty of tele-mongering calls\u2014an initiative she now refers to as \u201cher favorite project of the century.\u201d&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.thecheeseiron.com\/\"><b>The Cheese Iron<\/b><\/a><\/h2>\n<p><a href=\"https:\/\/www.thecheeseiron.com\/\"><img decoding=\"async\" class=\"aligncenter wp-image-38943 size-large\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/07CF53CD-3421-4518-965D-7EC5D23F2638-e1603809867327-1024x772.jpeg\" alt=\"\" width=\"1024\" height=\"772\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/07CF53CD-3421-4518-965D-7EC5D23F2638-e1603809867327-1024x772.jpeg 1024w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/07CF53CD-3421-4518-965D-7EC5D23F2638-e1603809867327-300x226.jpeg 300w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/07CF53CD-3421-4518-965D-7EC5D23F2638-e1603809867327-768x579.jpeg 768w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/07CF53CD-3421-4518-965D-7EC5D23F2638-e1603809867327.jpeg 1256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Putting the health of their staff and loved ones first, co-owners Jill Dutton and Vince Maniaci decided to shut down their Scarborough, Maine shop to visitors and resort to curbside-only in mid-March. And although that meant fewer hours of work, they felt as busy as ever. \u201cWe were personal shopping, running it through the register, and bringing it out to our customers. It was hard and time-consuming work,\u201d they say. \u201cWe thought maybe this would last a few months\u2014tops.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seven months later, they\u2019re still offering curbside service three days a week\u2014with the option of walk-in \u201cMarket Days\u201d on Wednesdays and Fridays. \u201cWe\u2019re appealing to those who want to maintain distance, but also those who need their visual The Cheese Iron fix,\u201d they say. \u201cIt\u2019s been working well for us.\u201d&nbsp;<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDBseUjsG_w\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CDBseUjsG_w\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by The Cheese Iron (@cheesemanmaniaci)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-07-24T13:27:31+00:00\">Jul 24, 2020 at 6:27am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">In addition to keeping their own shop afloat, the couple has also been doing what they can to assist local cheesemakers during this time. \u201cWe tried to keep cheeses in quick rotation, so we could continue to order from the small cheesemakers that were seeing a virtual standstill,\u201d they explain. \u201cWe did this by creating mini cheese boxes with local cheeses. They were and still are a big success.\u201d These mini boxes (perfect for socially distant gatherings) along with their to-go prepared comfort foods (think: coq au vin and sausage baked ziti) have kept their cheese-craving customers coming back for more. \u201cIt\u2019s rough out there, and our customers want the comfort of their favorite cheeses and treats,\u201d they say. \u201cWe couldn\u2019t have done this without our loyal base constantly shopping with us.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.formaggiokitchen.com\/\"><b>Formaggio Kitchen<\/b><\/a><\/h2>\n<p><a href=\"https:\/\/www.formaggiokitchen.com\/\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-38944\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/IMG_5631-1024x768.jpeg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/IMG_5631-1024x768.jpeg 1024w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/IMG_5631-300x225.jpeg 300w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/IMG_5631-768x576.jpeg 768w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/IMG_5631-1536x1152.jpeg 1536w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/IMG_5631-2048x1536.jpeg 2048w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/IMG_5631-scaled.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When lockdown began, this Cambridge, Massachusetts shop\u2014like many others\u2014had to shut down completely, resorting to curbside pick-up and delivery methods only. A few months later, they had to switch things up again to safely reopen. \u201cWe are constantly changing our model to better accommodate our customers, improve the shopping experience, and support the staff,\u201d explains monger Julia Hallman. \u201cThese changes can be difficult to keep track of, but it feels like everyone understands that we are doing this to inch back towards normalcy.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although we haven\u2019t quite returned to the era of \u201cnormalcy\u201d we had before the pandemic, the Formaggio Kitchen staff has found ways to keep customers satisfied in the meantime.&nbsp; They\u2019ve implemented cheese tastings, monger features, picnics, and private events\u2014all virtually\u2014that participants have loved. And with the holiday season coming up, they only see more opportunity for creative connections. \u201cWe\u2019re going to start doing a cheese \u2018menu\u2019 for folks who are new to cheese, with themes and custom selections from our mongers. We\u2019re also going to do private Zoom monger sessions to assist customers with their holiday selection,\u201d Hallman explains. \u201cOur philosophy is that 2020 has been a crap year for everyone, so we are trying to make the shopping experience as fun and easy as possible\u2014while still being safe.\u201d<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CF0UwOjDX7o\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CF0UwOjDX7o\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Formaggio Kitchen Cambridge (@formaggiokitchen)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-10-01T22:24:18+00:00\">Oct 1, 2020 at 3:24pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Hallman says she has her hardworking staff to thank for all their mid-pandemic success. \u201cI couldn&#8217;t have done half of the things we have done without their initiative and creativity,\u201d she says. \u201cEveryone on staff has been thoughtful and passionate about creating a great shopping experience for our customers during a hard time, and the customers seem to really feel that.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/dedaluswine.com\/\"><b>Dedalus&nbsp;<\/b><\/a><\/h2>\n<p><a href=\"https:\/\/dedaluswine.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-38945\" src=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/agreatcheeseshot-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/agreatcheeseshot-683x1024.jpg 683w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/agreatcheeseshot-200x300.jpg 200w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/agreatcheeseshot-768x1151.jpg 768w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/agreatcheeseshot-1025x1536.jpg 1025w, https:\/\/developer83.wordpress-developer.us\/culturecheesemag\/wp-content\/uploads\/2020\/10\/agreatcheeseshot.jpg 1067w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For the folks at Dedalus Wine Shop in Burlington, Vermont, one of the first jarring signs of change was halting their in-store samples. \u201cA major challenge became how to sell cheeses to people who couldn&#8217;t use all their senses to interact with the product,\u201d explains culture director Ashley Bryant. \u201cWe had to get creative and help contextualize our cheeses to guests online and over the phone. Once guests were permitted back in the shop, we focused on storytelling behind the counter.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before their doors opened back up, though, the Dedalus staff acted as customers\u2019 personal shoppers in-store, curating wine and cheese sets by hand and preparing them for curbside pickup, delivery, and nationwide shipping. They also implemented virtual cheese and wine tastings as a way to maintain that face-to-face connection with customers. \u201c<\/span><span style=\"font-weight: 400;\">A silver lining was that we reached more guests at once with these virtual tastings than we typically would for in-person events,\u201d Bryant says. The tastings connected consumers directly to producers, allowing them to ask questions about their favorite products in real time. \u201cIt was an amazing opportunity to convey to guests how important these relationships with cheesemakers are, and to take a deep dive into how cheese is made,\u201d Bryant says.&nbsp;<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CAqx-crBOLD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CAqx-crBOLD\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Dedalus Wine | Market | Bar (@dedaluswine)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-05-26T22:50:47+00:00\">May 26, 2020 at 3:50pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Now that their shop is up and running again\u2014with plenty of safety precautions\u2014Bryant says they\u2019ve learned a lot from their lockdown period that will alter their perspective going forward. \u201cRefocusing our stories on cheesemakers and the importance of small farmers gave us a strong base for the way we want the counter to run in the future.\u201d&nbsp;<\/span><span style=\"font-weight: 400;\">&nbsp;&nbsp;&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out how these businesses in New England have been coping with the pandemic and using their innate persistence to bounce back.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":38946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[23767],"tags":[962,672,13128,24797,23101,26532,13893,14030,26531,4361,3468,1763,26530,2279,24265,26533,3905,25670],"coauthors":[13873],"class_list":["post-38940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid19","tag-cheese-shops","tag-cheesemonger","tag-cheesemongers","tag-covid","tag-covid-19","tag-curds-co","tag-dedalus-wine","tag-formaggio-kitchen","tag-maine-cheese-shop","tag-massachusetts","tag-massachusetts-cheese-shop","tag-new-england","tag-new-england-cheese-shop","tag-small-business","tag-support-small-business","tag-the-cheese-iron","tag-vermont-cheese-shop","tag-virtual-tasting-classes"],"acf":[],"yoast_head":"<!-- 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